Monday, January 24, 2005

This is really quite bizarre..... 

In search of what Pibb Xtra actually is, I found Mr. Pibb's "brand fact sheet" on Coke's website:

Mr. Pibb appeals to 12-to-15 year olds who are just gaining independence from home and looking for things to call their own. Mr. Pibb enables them to have an uninhibited, fun and unconventional attitude because it has the sweet, refreshing bold taste they need to express their independence.

Enables you to have a fun, unconventional attitude and lowers your inhibitions? Fraternities should be serving Pibb, man! Think of the money they'd save!

As for the "Xtra" part---it's an "intense flavor kick."

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